As far as your external communication is concerned, it is very important to define your target group as accurately as possible. It is the only way to approach your clients or prospective clients in a professional way.
Our Database Marketing services consist of three parts:
- Database Management… the optimisation of existing business relations’ files
- Analyses… the analysis of these business relations’ files
- Prospective clients’ files... the creation of new growth potential
1. Database Management
An efficient marketing policy starts with an up-to-date business relations’ file.
Every year, some tens of thousands of enterprises move or change their name.
Many companies go bankrupt or spontaneously cease their activities. You cannot keep track of all these changes if you are not a specialist. A business relations’ file that is not kept up, will show a percentage of error of at least 10% after one year.
Needless to say that your address file needs a regular cleanup.
Products
- file audit (FREE)
- normalisation
- matching
- maintenance
- enrichment
2. Analyses
Each dynamic company wants to grow. In order to achieve this, it is necessary to create a solid client portfolio. How do you go about it ?
Graydon has developed analyses that scrutinize your business relations, define your company’s market position, show you where real growth potential can be found … In short, tools that help you outline your strategic policy.
Products
- market penetration analysis: analysis on the basis of personnel class, branch and region
- Business Analyzer: an analysis reflecting the durability risk and growth potential of your client portfolio
- Sector Analysis
3. Prospect files
Online
Go directly to our e-shop and make selections without engagement. Use the extensive criteria and enrichment possibilities to define your target group. Are you convinced? Order right away and start new prospecting actions still today. Fast, easy and advantageous.
Offline
Is there any specific selection that you are unable to make online? Contact us and we will do it offline for you.
Starters
Do you often run into your competitors while prospecting? Then opt for Graydon’s ‘starters’. On a weekly basis, you will receive the newly founded enterprises belonging to your target group. This way you will always keep ahead of your competitors.
Bulk data
All Belgian addresses (periodically updated if necessary).
Are you ready to start and optimise your search for sustainable clients? Take a look at our product cards or quickly fill out our contact form.